What's The Lab?

The Lab is a gathering place.

Here we've started to assimilate some form of organization on the research behind our madness and the data to support it. It's our white paper section and a gathering place for all things related to culture, space design, ROI, data, research and social science.

Imagine descending a pair of a stairs to find a few mad scientists, a lot of paper, but even more technology. The proud, the few, turn their heads, nod for you to pull up a chair. You start talking, ultimately surprised at their level of care. They really do want to help. It's the reason for their madness! 

This is The Lab. We're glad you're here. Pick an article. Stay for awhile.

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